Several popular mobile phone brands

iPhone

Apple iPhone has the world's most expensive mobile phone with average price, occupying the profit pyramid of the mobile phone industry. Apple will release the Apple 11 series (iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max) in the fall of 2019 (9.11), but Apple’s development history The most trans-epoch in the world is the iPhone 4, which almost drove the plug-in to grab the market. Today, Cook is still a little bit old at the time. However, the powerful capabilities of Apple's research and development have mastered the global technology ceiling, but there are already companies under the ceiling. Close. The closed feature of Apple's ISO, coupled with Apple's consistent hardware that is different from others, such as the A13, is almost the strongest processor among mobile phones at present. Apple’s mobile apps have high shelf standards (there are no lack of advertisements), and the operating efficiency and experience are very good.

Huawei mobile phone/Honor mobile phone

The new overlord of China’s mobile phone R&D session, who endured the humiliation and made a donation machine for telecommunications, but couldn’t hold the money and was the first company to independently do mobile phone camera imaging algorithms. The high-end machine only uses Leica/Zeiss lenses, and it is also the only company that has made a second only to Apple’s A13. The Kirin 990 also organized a group of people to try to do new operations in an attempt to break away from Android. At present, they are shouting and screaming on 5G. It is very hard-core and may be the boss of Apple's Android phone in the future. Although I don't like using Huawei very much, I really hope that it can be successful. High-end R&D capabilities are an important guarantee for building the image of my country's mobile phones.

OPPO/VIVO/OnePlus phone

Why are these three companies put together? Because they were all dismantled by BBK, BBK is not only making DVDs but also making repeaters and games. In the early years, they cut all the leeks that Chinese families could cut and had to serve them. The two companies OPPO/VIVO first opened their specialty stores to 18-tier cities. In the past few years, aunts and uncles paid for smartphones. Except for Apple, they usually only know these two, plus a commission for the terminal. Lavish (usually a clerk can sell a 3000 can get 300-500), in the case of asymmetric information, the uncle education (brainwashing) is submissive, although the mobile phone configuration is average, but the photo is very pleased, for the factory girl They are also very attractive. Everyone thinks that Apple is so expensive, and they think that the blue and green CP is really conscientious (because they don’t know about Xiaomi and other companies). The two target users are the most concentrated young women who can’t afford Apple. At the same time There is no company that has done the best in market positioning and marketing. In addition, he is willing to invest money in advertisements, all kinds of stars, all kinds of salt, directly rushed from Zhongtian (Water and Fire Judge) to the level of Great Heaven, absolute master.

Worrying about the aging of the brand, OPPO dismantled a realme and Vivo dismantled an IQOO. The mobile phone market must have a name in 2019, because the product is very cruel, especially the realme. The back logo design is very ugly and can kill obsessive-compulsive disorder. It’s over with just one case. In terms of the price/performance ratio of mobile phones, it’s very impressive.

The OnePlus mobile phone is a bit different from the blue-green route, and its reputation is not good, but it has very few product models. It is more like Apple’s route of high-quality models. It uses a lot of energy to make a mobile phone. From the perspective of strength, it should be very The mid-level master (Shangguan Skylark) who can play, although he doesn't have any special core skills, he is diligent in stacking materials, designed for straight men in marketing, and is victorious in all battles, and he is not tricky. He is loved by straight men in science and engineering.

Millet

The representative who takes the cost-effective route in China’s mobile phone industry must be Xiaomi, which is also very consistent with the rustic name of Xiaomi. It is not conscientious. It is really low-end from the market. Even the very cheap 599 mobile phone quality control is good. This has to convince Xiaomi. Must be praised-in addition to the name. There is also a Redmi brand under Xiaomi, but redmi has the same traditional translation of "are you ok".

Many Xiaomi mobile phone models have a good reputation in the market, and there are many hunger marketing scalpers. CEO Lei Jun was once jokingly called the Monkey King, but the CC9E released in 2019 is really not good. I don’t know if it is Rebs for a long time. Because of using the whip to draw the product department, Mr. Lei may be busy with the high-end route-for example, selling 20,000 and losing money, so-called 340 ° no dead corners can only look at the MIX Alpha mobile phone can not be touched. MIUI is a very good experience system for Xiaomi mobile phones. Currently, MIUI 11 is the latest version. It is also optimized for Android skinning and optimization. Domestic manufacturers have the best user experience. Now even the ads can be turned off.

Meizu meizu

Meizu was originally a very promising company. Before Huawei and Xiaomi came out, the M8 machine had an excellent reputation in China. The M-back button design is simply praised, but what makes people very puzzled is that after 2015 , Meizu was nervous, and released new machine development conferences every three to five. It might have been forced by a friend to urgently need exposure at the time. I was so impatient that he played a big punch, and the product design did not improve. Wannian MediaTek immediately discounted the price as soon as it went on the market. The control got worse. At the time, it was said that it was a gambling agreement signed with Ali. As an old kerosene, after robbing the new machine twice and bumping into the camera's imaging noise, he directly blackened Meizu. In the past two years, after major layoffs, there is really no anger.

However, the decline of Meizu is not only the product, but also the company's public relations. For example, the boss of Meizu Huang Zhang often said that Xiaomi copied Meizu, and sometimes caused a war of words on the Internet. When I went back, the nobles and your company are expensive, and Li Nan resigned, commenting that "it is talents who make money, and it is money that loses money." So Lao Li hasn't found his next home, so why bother with the old club? No, the favor is left in front of you so that you can see each other in the future, and it seems that you are still very small. Faced with this kind of company that doesn't cherish feathers, the kerosene veterans of the year will always leave a message when they see Meizu news: Why is this company not yellow yet? Haha, because the last name is Huang!

Samsung

South Korea’s invisible state-owned enterprises, major semiconductor players, Japan and South Korea’s former Android overlord, and Samsung’s mobile phones used to be the king of Android shipments for a long time. However, several radical designs caused the battery to burn and explode, which made airlines nervous. Yes, it has become a nail in the air transport blacklist. In 2019, it directly closed the Chinese mobile phone production line, abandoned the front-end market, and was directly responsible for the harvest of the industrial chain.

It has to be a lot. Samsung is very powerful. Exynos is still ranked in the top three on the SOC list. Most of the mobile phone screens are from Samsung. Even if Samsung stops making mobile phones in the future, the hardware world can still call the wind and the rain.

Counterpoint Research

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