Taobao Development History Website

Taobao 

Taobao is the larger online retail and business circle in the Asia-Pacific region. It was founded by Alibaba Group in May 2003. Taobao [1] is a popular online shopping platform in China with nearly 500 million registered users, over 60 million fixed visitors per day, and over 800 million online products per day. Out of 48,000 products. [1] 

By the end of 2011, the peak value of Taobao's single-day trading volume reached 4.38 billion yuan, creating 2.708 million direct and full employment opportunities. With the expansion of Taobao's scale and the increase in the number of users, Taobao has also changed from a single C2C network market to a comprehensive retail chain that includes C2C, group purchase, distribution, and auctions. It has become one of the world's e-commerce trading platforms.

On March 15th, 2016, the 315 party was exposed, and Taobao merchants had brushed orders to deceive consumers.

On March 29, 2016, Zhang Yong, CEO of Alibaba Group, made clear the strategy for the future of Taobao: community orientation, contentization, and local lifestyle are the three major directions. [2] 

In March 2018, the Beijing Consumers Association official website showed that Beijing Consumers’ Association purchased 4 comparative test samples in Taobao in 2017, of which 1 failed to meet the standard and the non-compliance rate was 25.0%.

Chinese name Taobao Foreign name Taobao Website type Comprehensive C2C online shopping platform Established May 2003 Turnover 1 trillion yuan (including Tmall platform) Alibaba Group's affiliate Office Hangzhou, Zhejiang Province Founder Ma Yun

table of Contents

1 Development History

2 Website size

3 Economic income

4 Organizational structure

5 Company culture

? Mascot

? One horse unit

6 The main products

? Ali Wantong

? Taobao shop

? Taobao Index

? Happy Taobao

? Taobao Fund

? Amoy

7 Website Features

? Initial marketing

? Website quality

? Free advantage

? Credit system

? Trading Platform

? Security system

? Online store transfer

8 hot events

? Security events

? Taobao University

? Barrage rally

? Quality issues

? Regulatory interaction

? Drone delivery

? Divergence event

? Client failure

? Single event

9 real certification

10 Development Strategy

Development History Editing

On May 10, 2003, Taobao was established and was founded by Alibaba Group. In October, Alipay, a third-party payment tool, was launched to give consumers trust in transactions on Taobao. In 2003, the total transaction amounted to 34 million yuan.

Taobao

Taobao

In 2004, Taobao Wangwang was launched, linking instant messaging tools with online shopping.

Taobao picture collection

Taobao picture album (3 photos)

In 2005, Taobao surpassed eBay eBay and began to leave its competitors far behind. In May, Taobao surpassed Yahoo Japan and became the largest online shopping platform in Asia. In 2005, turnover exceeded 8 billion yuan, surpassing Wal-Mart.

In 2006, Taobao became Asia's largest shopping website. In this year, Taobao achieved a possibility in China for the first time - the Internet is not just an application tool, it will eventually constitute the basic elements of life, investigation. According to statistics, nearly 9 million people visit Taobao on a daily basis.

In 2007, Taobao was no longer a simple auction site, but the largest online retailer in Asia. This year, Taobao's annual turnover exceeded 40 billion, making it China's second-largest integrated shopping mall.

In 2008, Taobao B2C’s new platform, Taobao Mall (predecessor of Tmall), went online; Wenchuan Earthquake donation platform went online to raise over 20 million netizens. In September, Taobao’s monthly transaction volume exceeded 10 billion.

In 2009, it has become China's largest integrated store, with annual turnover of 208.3 billion yuan.

January 1, 2010 Taobao released a new homepage, and then it became a bargain and then launched an Amoy network.

On June 16, 2011, Taobao, a subsidiary of Alibaba Group, was split into three independent companies, namely Taobao (formerly C2C business), platform-type B2C e-commerce service provider (tmall) and one-stop shop. Shopping search engine etao. In the new structure, the three companies after the spin-off of Taobao are operated by the president and chairman.

On the morning of January 11, 2012, Taobao Mall officially announced its rename as "Tmall." On March 29, 2012, Tmall released a new Logo image. On November 11th, 2012, Tmall made a fortune with the Singles Festival, claiming to sell 10 billion in 13 hours to create a world record.

On April 20th, 2012, the cover story article of the 08th issue published by IT Times Weekly revealed that there are collective corruption actions among internal employees of Taobao, a well-known e-commerce company. In this regard, Tao Ran, vice president of Alibaba Group, said that individual incidents cannot be exaggerated as group corruption. Tao Ran said that Taobao established the Ministry of Justice two years ago to conduct investigations on the reporting activities and to handle them after verification. [3-4]

On November 11th, 2012, Taobao Plus Tmall platform once again updated its online purchase record to 19.1 billion yuan.

In 2013, Ali was adjusted to 25 divisions. Alibaba, through its wholly-owned subsidiary Alibaba (China), purchased preferred shares and common shares issued by Sina Weibo Company for US$586 million, accounting for a full dilution of Sina Weibo. About 18% of the diluted shares will be the end of the integration of Taobao e-commerce and SNS.

On December 24, 2015, Alibaba Group and the National Certification and Accreditation Administration Commission Information Center officially signed a cooperation framework agreement. Both parties jointly launched the “Cloud Bridge” data sharing mechanism. Alibaba became the first company to directly access the national CCC certification information database. Electronic business platform. Alibaba's e-commerce platforms, such as Tmall, Taobao, and 1688, will be introduced into the CCC certification information database for automatic verification and labeling, thus avoiding unlicensed and counterfeit authentication products. [5]

On January 27, 2016, the "transaction record" module was formally hidden, but the original sales, evaluation and other information will not disappear and still accumulate normally. Wu Mingxin, Alibaba's Public Relations Department, said: "Abolition (trading records) will reduce the scams of criminals through transaction records." "At the same time, if consumers want to understand sales, just mouse over the "successful transaction" and you can see the number of units sold in the last 30 days.[6]

Website size editing

Guofeng Taobao

Guofeng Taobao

By the end of 2014, Taobao had nearly 500 million registered members, over 120 million daily active users, and 1 billion online products. In the c2c market, Taobao accounted for 95.1% of the market. Taobao's rapid development momentum on the mobile phone side, according to the latest mobile phone shopping report in 2014, the mobile phone Taobao + Tmall's market share reached 85.1%. So far, Taobao has created 4.677 million direct jobs.

With the expansion of Taobao's scale and the increase in the number of users, Taobao has also transformed from a single C2C network market to a variety of e-commerce models including C2C, distribution, auction, direct supply, crowdfunding, and customization. Sex retailer circle.

Economic income editor

In 2005, the transaction value exceeded 8 billion yuan, surpassing Wal-Mart.

In 2007, Taobao’s transaction volume reached 43.3 billion yuan, an increase of 156% over 2006.

In the first half of 2008, Taobao's turnover reached 41.3 billion yuan.

In 2009, the transaction volume reached 208.3 billion yuan.

Double 11 in 2009, Taobao + Tmall sales of 50 million yuan.

Double 11 in 2010, Taobao + Lynx sales of 936 million yuan.

In 2011, the sales volume of Twin 11 was 3.36 billion yuan, and Taobao and Tmall totaled 5.2 billion. [7]

Double 11 in 2012, as of 8:16 in the morning, began the 8-day Tmall Double 11 Shopping Festival, Alipay transaction amount has reached 5 billion yuan, close to the total transaction amount of 2011 Taobao and Tmall. Double 11 all day, Taobao Tmall platform transaction amount has reached 19.1 billion yuan.

Double 11 in 2013, the number of orders traded in only one minute of opening reached 339,000, and the total turnover reached 117 million yuan. In the second minute, the transaction figure exceeded 370 million yuan. At 0:06:07, the turnover directly rushed to 1 billion yuan. As of 24:00 on the 11th, the total turnover of "Double 11" Lynx and Taobao broke 30 billion yuan, reaching 35.019 billion yuan.

Double 11 in 2014, Taobao + Tmall turnover again refreshed records, reaching 57.1 billion yuan.

Double 11 in 2015, Taobao + Tmall turnover again set a record, reaching 91.2 billion yuan [8] .

Double 11 in 2016, Taobao + Tmall turnover once again refreshed records, reaching 120.7 billion yuan, 15 hours Tmall sales reached 9.12 billion yuan in total sales last year, the online share of 82%.

Double 11 in 2017, Taobao + Tmall turnover once again set a record, reaching 168.2 billion yuan, accounting for 90% of wireless transactions. The total number of payments completed by global consumers through Alipay reached 1.48 billion, an increase of 41% over 2016. As of 24:00, 225 countries and regions around the world have joined the 2017 Tmall Double 11 Global Carnival. [7]

Organizational structure editing

Alibaba's Taobao split into a Amoy network, Taobao and Taobao Mall three companies.

At the same time, Lu Zhaozheng was announced to resign as CEO of Taobao. Lu Zhaozhen also concurrently served as Chairman of Taobao.

Shao Xiaofeng, executive director, will resign as the general manager of the company's China division and be responsible for the work of Alibaba's secretary-general; Shao Xiaofeng will also be relocated to the company's non-executive director.

The three companies following the spin-off of Taobao will operate according to the mechanism of president and chairman. President Tao Yiming is Wu Yongming and reports to Pengyi Peng Lei; Taobao President will be Jiang Peng and reports to Taobao's Chairman Lu Zhaozhao; Taobao Mall’s President Zhang Yong reports to Taobao Mall Chairman Zeng Ming. [9] 

In the organizational structure, the three companies after the spin-off of Taobao operate using the mechanism of president and chairman. Yitao’s management team was led by President “East Xie” Wu Yongming and reported to Peng Yi, Chairman of Tao. Taobao’s management team is headed by President “Sanfeng” Jiang Peng and reported to Tao Zhaobo’s Chairman Lu Zhaozhao. Taobao Mall’s management team is headed by the president “Yao Xiaozi” Zhang Yong and reported to Zeng Ming, chairman of Taobao Mall. The large platform of technology and public services shared by the three companies was led by “Su Shi” Dai Shan and reported to CEO Ma Yun of the Alibaba Group Board of Directors.

Lu Zhaoyi serves as CEO of the listed company and supports Lu Zhaojun's team including: Wu Wei, CFO; Peng Yijie, General Manager of ICBU; Ye Peng, General Manager of CBU; Deng Kangming, Vice President of Human Resources, Li Ying, Vice President of Technology, and Wu Minzhi, Vice President of Supplier Services Department. Wait. [10]

On March 9, 2015, the president of Tmall Wang Yilei was exempted. Taobao president Zhang Jianfeng managed Taobao Tmall. [11]

Corporate Culture Editor

Taobao.com promotes an honest, active, and fast online trading culture. It insists that “Bao can't abandon Taobao, it can't be discarded.” While creating a safer and more efficient online trading platform for Taobao members, Taobao also strives to create and promote mutual help and mutual assistance. A lively family atmosphere. Everyone who trades on Taobao.com not only trades faster and more efficiently, but also makes more friends. In October 2005, Taobao announced that in the next five years, it will create 1 million jobs for the community and help more Internet users find jobs on Taobao and even start businesses. Until 2007, Taobao has created over 200,000 direct jobs for the community. In particular, under the financial crisis of 2008, consumption through Taobao.com has risen against the trend both in quantity and in value. [12]

mascot

Taobao's mascot is ants, and ant culture is their culture.

Taobao mascot

Taobao mascot

One horse unit

That is, the abbreviation of "Ma Yun Unit" is the unit for the rental of Taobao Mall. One horse is 160,000 a year. Rental unit conversion: 1 Ma = 1ma = 160000 yuan / year.

Main product editor

Ali Wangwang

Ali Wangwang, an instant messaging software for communication between online registered users, Ali Wangwang is the official communication tool recommended by Taobao. Taobao also supports users to communicate in the form of a website chat room. Taobao's transaction recognizes Taobao Want Want's transaction chat contents to be saved as electronic evidence.

Taobao shop

Taobao shop refers to all the Taobao sellers used in the Taobao shop or shop, Taobao Wangpu is a relatively ordinary shop and was born, each new shop in Taobao is the default system to generate the shop interface, is often said ordinary shop . Taobao Wangpu (personalized shop) service is provided by Taobao to Taobao sellers, allowing sellers to use the computer and network technology provided by Taobao to realize the service that is different from the personalized shop page display function of Taobao general stores.

Taobao Index

Taobao Index is a free data query platform based on Taobao, which can search through the keyword search method to view Taobao market search hotspots, transaction trends, and tools for positioning consumer groups in the trend of market segmentation.

Happy Taobao

In December 2009, Taobao and Hunan Satellite TV teamed up to form “Happy Taobao” company and jointly developed a new online shopping network. It not only launched “Happy Taobao” program in Hunan Satellite TV in April 2010, but also opened “Happy Taobao” on Taobao.com. Sub-channel area and external independent website, creating a new business model for e-commerce combined with television media.

Taobao Fund

At noon on November 1, 2013, Taobao's fund management channel went live. Many funds such as Taida Ruili, Cathay Pacific, Penghua, and Wells Fargo will also become the first batch of Taobao stores.

Amoy

Taobao launched "Amoy", hoping to redefine "eat." On December 20, 2013, Taobao announced the official launch of a mobile catering service platform - Amoy. Using the mobile phone to download “Amoy Dots” experience, you can easily search for nearby boxes, fruits, drinks, cakes, and other takeaway information just by entering the Takeaway Channel. Through the scouring point, consumers can order and pay for themselves at any time and place, leaving the delivery address and phone number. Ten minutes later, take-away merchants bring freshly-baked foods to their homes.

Website features edit

Initial marketing

(1) "The countryside surrounds the city". As the country has strengthened the standardization of SMS, a large number of small and medium-sized websites and personal websites have lost profits.

Taobao

Taobao

The source is unsustainable. Taobao.com puts advertisements on these small websites and advertises them to let consumers know that there is such a C2C e-commerce website.

(2) Taobao and MSN and other portals alliance. As people's views on Taobao have changed a lot, Taobao has started to form a strategic alliance.

(3) Use the media for marketing. Taobao has used the hot New Year movie to increase its popularity since the 2004 Beijing International Radio and Television Week and has also brought props to online auctions.

Website quality

(1) Website interface design. Taobao continues to improve and innovate, making the site more concise.

Hangzhou Taobao headquarters protest site

Hangzhou Taobao